Best Shopping in London for Every Budget

Shopping in London can go one of two ways: you either walk away with finds fit for the queen or call it a day with sore feet and nothing to show for it. To make sure it’s the former, we’ve put our heads together to draw up the best shopping in London for every budget.

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• Plan out your day with our London shopping itinerary.
• Also, check out our top-rated London tours—the best way to experience the city like a local.

Best Shopping in London for Every Budget 

London has been a global shopping destination for centuries—since the days when tailors on Savile Row dressed royalty and Bond Street was the place to be seen. Today, it’s just as iconic, offering everything from heritage brands and luxury department stores to quirky vintage shops and indie boutiques. However, with so many options, having a plan is key.

This guide breaks it all down—where to splurge, where to find affordable fashion, and where to stop for a well-deserved British ale. Here’s what we’ll cover:

Luxury Shopping in London
Mid-Range Shopping in London
Affordable Shopping in London
Best Places to Eat While Shopping
Best Places to Stay in London

Luxury Shopping in London

From Simone Rocha’s avant-garde designs to Burberry’s timeless craftsmanship, this city gives you every reason to splurge.

Dover Street Market

££££ | Concept Store & Luxury Fashion

Spread across multiple floors, this artsy concept store showcases some of the biggest names in fashion—Prada, Alaïa, Bottega Veneta—alongside up-and-coming designers. It’s a great place to find statement pieces, discover something unexpected, or just soak it all in.

Address: 18-22 Haymarket

Simone Rocha

££££ | Avant-Garde Fashion | Women’s Clothing

Hyper-feminine but never predictable, Simone Rocha’s designs are known for their exaggerated proportions and dreamy, almost otherworldly aesthetic. Inside her London boutique, you’ll find everything from ruffled dresses to sculptural outerwear, all set against an ever-changing backdrop of hand-crafted displays.

Address: 93 Mount St

Harrods

££££ | Luxury Department Store & Designer Fashion

If you only visit one department store in London, make it Harrods. Spread across eight floors, you can buy everything from designer bags to caviar hampers here. And don’t miss the legendary Food Hall or the wildly extravagant souvenir shop; there’s a reason this place is world-famous.

Address: 87-135 Brompton Rd

Kiki McDonough

££££ | Fine Jewelry | British Heritage

Ever wondered where Princess Diana and Kate Middleton got their jewelry? Well, probably a few different jewelers, but one of them is the very delightful Kiki McDonough. Even if you’re just browsing (they ain’t cheap), it’s worth stepping inside to admire the oh-so-delicate designs.

Address: 12 Symons St

Strathberry

££££ | Luxury Leather Goods

If you’ve been searching for a purse that’s casual enough for daily wear but polished enough for an evening out, Strathberry might be your new go-to. Founded in Edinburgh and crafted in Spain, this luxury brand is all about sleek, structured bags—plus a lovely selection of cashmere sweaters, scarves, and jewelry.

Address: 4 The Market, Building WC2E

RIMOWA

££££ | High-End Luggage & Travel Gear | German Craftsmanship

Buying new luggage may not be your first priority on vacation, but…you can use it pretty much right away, and it’ll make packing to go home a little easier. At RIMOWA’s boutique, you’ll see why their suitcases are considered the best in the game—lightweight, nearly indestructible, and oh-so-smooth to roll. If you’ve ever wrestled a suitcase through an airport, this might be the best souvenir you take home.

Address: 78-79 Bond St

BURBERRY

££££ | British Luxury Fashion & Accessories | Boutique Store

Sure, Burberry’s bags are iconic, but their clothing and travel accessories deserve equal attention. At their artsy boutique on New Bond Street, you’ll also find polished outerwear, sleek basics, and upscale luggage accessories.

Address: 21-23 New Bond St

N.Peal

££££ | Luxury Cashmere | Men’s & Women’s Clothing

Have you always dreamed of owning a Mongolian cashmere sweater that feels like the softest hug against your skin? N.Peal has been doing this for nearly a century. Their pieces aren’t exactly budget-friendly, but if you keep an eye on past collections, you might just find a steal.

Address: 42, Market Building

Stella McCartney

££££ | Sustainable Luxury | Women’s Fashion

You know Paul McCartney, but did you know his daughter is a powerhouse in the fashion world? Stella McCartney has made a name for herself by blending luxury with sustainability—without sacrificing an ounce of style. Her boutique offers a rotating collection, often including sleek statement coats and unique pieces from her Adidas collaboration.

Address: 23 Old Bond St

Chanel

££££ | Luxury Fashion & Beauty | Flagship Store

Housed in a spacious building on New Bond Street, this Chanel boutique is all about the experience. There are statues, a beautiful golden-railed staircase, an entire room dedicated to shoes, and plenty more surprises.

Address: 158-159 New Bond St

Not ready to book a tour? Check out our London guide for more resources.

Mid-Range Shopping in London

You don’t have to break the bank to shop well in London. These mid-range spots strike a balance between style, quality, and price.

Laird Hatters

£££ | British Headwear | Men’s & Women’s Hats

Englishmen are experts at pulling off hats, and it might just be because they have some of the world’s best hat makers at their doorstep. If you can’t beat them, join them by grabbing one of your own at Laird Hatters. Handmade in Britain using the finest fabrics, these hats are sharp, structured, and make for the perfect souvenir that won’t just sit on a shelf.

Address: 23 New Row

Rokit Covent Garden

£££ | Vintage Clothing & Accessories

If you love hunting for one-of-a-kind pieces, be sure to include Rokit on your London shopping itinerary. Everything here is handpicked, from army surplus to ’70s disco shirts, which means you won’t have to sift through old gym shirts to find what you’re looking for.

Address: 42 Shelton St

LN-CC

£££ | Experimental Designer Fashion | Concept Store

In a world where online shopping has become the norm, LN-CC is fighting back by making shopping an experience again. I don’t want to ruin the surprise, but a few things you can look forward to are a bright red tunnel, designer fashion labels, rare vintage finds, and an intriguing club space. It’s only open to the public Thursday through Saturday, so plan accordingly.

Address: 24 Shacklewell Ln

AIDA

£££ | Clothing & Home Decor

Any store that’s named after a nan is going to be good, and AIDA proves it with a mix of carefully selected fashion, home décor, and a café that might just keep you here longer than planned. Whether you’re after a well-cut shirt, a handcrafted bowl, or just an excellent coffee, this place does it all with laid-back Shoreditch charm.

Address: 133 Shoreditch High St

Chinti & Parker

£££ | Playful Knitwear & Everyday Essentials | Women’s Clothing

This London-born brand specializes in high-quality knitwear that’s stylish, playful, and designed to be loved for years. The prices can be a bit of a sticker shock at first, but once you feel the fabric and notice all the details, it all makes sense. Stop in if you’re on the hunt for an investment piece with personality.

Address: 322 King’s Rd

Array

£££ | Contemporary & Inclusive Fashion

A refreshing break from mass-market fashion, this Stoke Newington boutique focuses on well-crafted pieces that feel good and last. Inside you’ll find patterned tees, super cute crew socks, tailored flannel shirts, and more—all of which have been handpicked with ethics in mind.

Address: 88 Stoke Newington Church St

Jam Industries

£££ | Casual British Style | Men’s & Women’s Clothing

Think of Jam Industries as the lovechild of a weekend surf trip and a stylish city stroll. Their pieces include fitted sweaters, super soft fleeces, tees with subtle graphics, and cashmere beanies.

Address: 147 King’s Rd

Odd Muse

£££ | Investment Fashion | Women’s Clothing

Investment pieces are often out of reach for young women, but Odd Muse is challenging this idea with high-quality dresses that are fun, functional, and affordable. Their flagship store is packed with timeless, tailored pieces that’ll make you feel like the most put-together version of yourself.

Address: 44 Monmouth St

Aspinal of London

£££ | Leather Goods

If you’re like me and have a weakness for handbags that linger just below the ‘too-expensive line’, Aspinal of London is a dangerous place to browse. Their Covent Garden store has an intimate, boutique feel that makes you feel like you’ve been privately welcomed into Chanel. On top of that, the leather is top-notch and the designs are well-thought-out.

Address: 3a The Market, Building WC2E 8RA

Olivia Burton Boutique

£££ | Fashion Accessories | Watches & Jewelry

A little floral, a little fancy, and extremely charming is how I’d describe Olivia Burton’s Covent Garden boutique. Founded by two ex-fashion buyers who knew exactly what was missing from the market, their watches and jewelry have a very unique vintage-meets-modern vibe.

Address: Clare Market, 6, Market Building

Saint and Sofia

£££ | Timeless Pieces | Women’s Clothing

Saint and Sofia is geared toward women over 50 who prefer their style with a bit of attitude. Think eye-catching leather jackets, sleek dresses, and tailored pieces in a moody palette of rich browns and deep neutrals.

Address: 35 Monmouth St

Not ready to book a tour? Check out our London guide for more resources.

Affordable Shopping in London

Don’t let London’s high-end boutiques fool you—there are plenty of spots where you can refresh your wardrobe without maxing out your credit card.

Beyond Retro

££ | Vintage Clothing

One of my all-time favorite second-hand clothing stores in London is Beyond Retro. Rather than offering only top-end vintage clothing, they have a wide selection that’s very fun to dig through. Some things are a steal, others are priced like the rare gems they are.

Address: 19-21 Argyll St

Primark

Primark | £ | Budget Fashion & Everyday Essentials

If bargains are what you’re after, Primark is your go-to for fashion on a shoestring. It’s fast, cheap, and packed with everything from loungewear to last-minute holiday outfits. But be warned, it’s a madhouse at peak hours.

Addresses: 14-28 Oxford St | 54 – 56 High Street | Kings Mall

Benjamin Pollock’s Toyshop

££ | Vintage & Theatrical Toys | Unique Collectibles

This toy store is an absolute delight to step into. It’s overflowing with paper theatres, shadow puppets, and curious old-world toys that make screens feel boring. It’s equally geared toward adults and children, so no shame going in whatever your age.

Address: 44 The Market

TK Maxx

££ | Department Store | Discount Designer

You’re probably familiar with TJ Maxx, but in the UK, it’s TK Maxx—same treasure hunt, different name. This department store is packed with everything from discounted designer pieces to last-chance high-street finds, plus the occasional homeware or beauty steal you never knew you needed.

Address: 120 Charing Cross Rd

Super Superficial

££ | Graphic T-Shirts & Sweatshirts | London-Made

I love a good souvenir tee, especially when it doesn’t look like a souvenir. Super Superficial specializes in artist-designed, London-printed t-shirts that are miles ahead of the typical cheap tourist find. Their Seven Dials shop is packed with creative, limited-edition designs—some playful, some bold, and some subtle enough only you know you got it in London.

Address: 22 Earlham St

UNIQLO

££ | Everyday Staples | Men’s & Women’s Clothing

No matter where you are in the world and what your budget is, sometimes you just need good fitting, decent quality basics. That’s where UNIQLO comes in. Rather than big flashy logos and inventive cuts, they hone in on affordable tees, sweaters, pants, and jackets.

Address: 170 Oxford St

Townhouse

££ | Luxury Nail Salon | Manicures & Pedicures

After a long day of retail therapy, your nails deserve some attention too. That’s where Townhouse comes in. This upscale nail salon is well known for impressive nail art, but they do it all—classic, gel, naked, extensions, and massages.

Address: 261 King’s Rd

Urban Outfitters

££ | Trendy Fashion & Lifestyle | Men’s & Women’s Clothing

Sure, it’s not peak fashion, but Urban Outfitters still has plenty of great finds for those who prefer effortless, trend-driven style. Think slouchy knits, oversized jackets, and perfectly worn-in denim.

Address: 200 Oxford St

Not ready to book a tour? Check out our London guide for more resources.

Best Places to Eat While Shopping in London

From brasseries to backstreet delis, here’s where to eat like a Londoner between shopping stops.

Tongue & Brisket

£ | Quick Bite | Deli-Style Sandwiches

Tucked between the boutiques of Covent Garden, Tongue & Brisket is where to go when you need a break from browsing—but not for long. Their legendary salt beef sandwiches are juicy, stacked high, and exactly what you need to fuel up for round two of shopping.

Address: 199 Wardour St

The Wine Place

££ | Wine Bar | Italian Bites & Mains

Right in the heart of Covent Garden, this laid-back wine bar is the perfect spot to unwind after browsing the shops. Grab a table in the courtyard for prime people-watching while sipping on a crisp Italian white. Their menu covers everything from light bites to hearty mains.

Address: 33, The Market Bldg

Brasserie Max

£££ | Covent Garden Brasserie | Afternoon Tea & All-Day Dining

Between browsing the boutiques of Monmouth Street and exploring Covent Garden, Brasserie Max is the perfect place to give your feet a well-deserved rest. It may not be the cheapest option, but it’s well worth paying a little more for afternoon tea when you’re posted up in a room fit for a queen.

Address: 10 Monmouth St

Benihana Chelsea

£££ | Japanese Steakhouse | Live Teppanyaki Cooking

Shopping Chelsea’s boutiques is best done with friends, and so is lunch at Benihana. Grab a seat around the grill and let the teppanyaki chefs handle the entertainment while you enjoy steak, seafood, and stir-fried veggies.

Address: 77 King’s Rd

Want a bigger list of dining options? We’ve got you covered with the Best Restaurants in London.

Where to Stay in London

From historic five-star icons to trendy boutique stays, London’s hotels are as varied as the city itself. Whether you’re after royal-worthy luxury, a hip rooftop bar, or an affordable stay near the shops, we’ve got you covered.

Take Your London Look on an Adventure

Looking the part is just the beginning, now it’s time to experience London in style. Take your new look to Westminster Abbey, explore Buckingham Palace, or join a local-led Soho foodie tour.

Not ready to book a tour? Check out our guide to London for more resources.