We collect different types of personal information in several ways, including:

Contact information and identifiers, such as your name, billing and mailing address, telephone number, email address, identification information and general data from your government ID, in order to process your purchase, confirm your booking, and provide information regarding your trip. We may also collect this information from you if you call us, email, sign up to receive our marketing emails, or utilize the chat/help feature on our website;

Purchase information, such as the booked trips that you purchase, your address and contact information, and identification information;

The Tour Guy account information, such as your name, billing and mailing address, telephone number, email address, date of birth, and payment card information. Account information may also include demographic information about you, such as your age or birthdate and gender. By creating a username and a password of your choice, you may access your account online at any time to view and/or edit your profile, address book, payment methods, booking history, wish list, and email preferences. You are responsible for maintaining the confidentiality of your account login information;

Preference information, such as your marketing preferences and traveling interests;

Geolocation information, such as the location of your device that you use to visit our Website, in order to improve the user experience. Our ability to detect your geolocation and provide geo-specific features may be limited by your device and network settings;

Chat and call recordings, including information about your chat or call and any information that you share during these interactions;

Social Media Information, if you choose to enable, log into, or sign on to The Tour Guy social media sites such as Facebook, Instagram, LinkedIn, Pinterest, Twitter or YouTube ('Social Media Sites'). When you connect to our Social Media Sites, we may collect personal information that you provide. For example, when you log in with your Facebook credentials, we may collect personal information from your Facebook profile, if permitted– such as your email address, profile picture, and friend list. We use this information to personalize the services we provide to you. If you do not want us to provide us with this information, please change the privacy settings on your Social Media Site accounts; and

Device and browsing information and other Internet activity information. We use automated means to collect information about your phone, tablet, computer, or device, and online browsing activity. This information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. We use a variety of means to collect this information, including cookies, which help us improve our Website behavior and deliver better and more customized advertisements to you. If for any reason you do not wish to take advantage of cookies, you may have your browser not accept them, although this will disable some essential features of our Website. For more information about the cookies we use and to set your preferences, please see our Cookies Policy.

We work with third-party network advertisers, analytics service providers, and other vendors to deliver our online advertisements to you and to provide us with information regarding your use of our Website and the effectiveness of our advertisements.

Our third-party service providers may set and access their own tracking technologies on your device, such as cookies and web beacons, and may collect or access information about you, such as your device's IP address, your browser type, your operating system, date and time information, such as when you receive, open, or click a link in an email message from us, and other technical information about your device. Cookies and web beacons, including those set by third-party advertisers, may be used to target advertisements, prevent you from seeing the same advertisements too many times, and conduct research regarding the usefulness of certain advertisements to you. We may share certain information such as device identifiers, usage patterns, transaction information, and de-identified information with third-party vendors for advertising and analytics purposes. For more information, including the procedure for opting out, please see our Cookies Policy. If you are a California resident, please see our California Rights section below regarding additional rights you have, including how to exercise your 'Do Not Sell My Information' right.

We use the information we collect from you for various purposes, including to:

• Send communications to you about our initiatives, potential trips that may interest you, and updates;
• Process and book the trip and experiences you requested at time of booking;
• Contact and provide you any assistance necessary to allow you the best experience for your trip booked with us;
• Serve advertising and offers to you based on your interests and online activities, from us or third parties;
• Improve our Website, customer experience, and quality of service;
• Enable our partner providers to perform certain activities on our behalf;
• Communicate with you about changes to our Website; and
• Comply with our legal obligations, policies, and procedures.

We will not sell your personal information to any third party for money. We may share your information under certain circumstances with trusted partners and third parties that help us bring you the trips, experiences and services we offer. For example, we may disclose your personal information to third parties, such as hotels, restaurants, online travel agencies, guides and tour operators, for the following purposes:

Additionally, we may disclose your personal information to third parties for external software services, to improve our operations. We use the following programs for the following uses:

We require our vendors and service providers to maintain the confidentiality of all information that we share with them and to use such information only in accordance with the obligations set forth in the agreements we have with them.

We may provide some information, in aggregate and anonymous form, to be used for statistical purposes on the use of the software and applications to our affiliate companies and client institutions.

In addition, we may disclose your personal information to law enforcement agencies, government/regulatory bodies, and content protection organizations to: (i) protect our legal rights, privacy or safety, and that of our subsidiaries, affiliates, employees, agents, contractors, or other individuals; (ii) protect the safety and security of visitors to our online services or other properties; (iii) protect against fraud or other illegal activity or for risk management purposes; or (iv) comply with the law including with subpoenas, search warrants, court orders, and other legal process.

We collect, use and share the information and data in our possession in the following manner:

• As required to comply with our Terms and Conditions.
• In a manner consistent with the consent granted, which you may revoke at any time by sending a request to the data controller or by email to privacy@thetourguy.com.
• As necessary to comply with our legal obligations; and
• As necessary for the public interest and where required by legal or ethical obligations.

When a user turns on the Global Privacy Control preference in their web browser, the browser sends a message to websites requesting them not to track the user. At this time, we have not yet implemented any specific behaviors in response to Global Privacy Control browser settings or signals. For information about Global Privacy Control, please see: https://globalprivacycontrol.org/GPC_for_Users.pdf.

Your personal information may be transferred in the event we sell or transfer all or a part of our business or assets. We will make commercially reasonable efforts to provide you with reasonable notice of such transfer, or as otherwise required by law.

To unsubscribe from our marketing emails, simply click the unsubscribe button found at the bottom of any of the emails that we send you, or please email us at privacy@thetourguy.com. Please allow us at least ten (10) business days from when the request was received to complete your unsubscribe request.

We implement a variety of commercially reasonable security measures to maintain the safety of your Personal Information. We take appropriate physical, electronic and administrative steps to maintain the security of personal information we collect. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. Accordingly, while we use commercially reasonable means to protect your Personal Information, we cannot guarantee or warrant the security of any information you transmit to us. If a data breach occurs, we will inform the affected users as soon as feasible, but no more than 30 days after the data breach was detected.

Our Website and Social Media accounts may include links to third party websites whose privacy practices may differ from ours. If you choose to purchase products or services through a third party site, or otherwise access a third party site, the information collected by the third party is governed by that third party's privacy policy. We encourage you to review the privacy policies of any other sites you visit.

We access, use, store and share information with regulatory bodies, law enforcement agencies or other similar entities for the following:

• In response to a legal request that we believe in good faith we are legally required to do so; or
• If it is necessary to detect, prevent and resolve unauthorized uses of products or services, breaches of any of our policies, including this Privacy Policy and our Terms and Conditions, violation of any laws or regulations or other harmful or illegal activities, to protect our rights, property, products or services, including to conduct investigations, comply with regulatory requirements, prevent imminent death or physical injury or harm to The Tour Guy and its affiliates, parent and subsidiaries.

Our Website is not intended for children. The Tour Guy does not knowingly collect any personal information or data from children under the age of thirteen and will dispose of any such information if we become aware that it has been provided to us, as required by the Children's Online Privacy Protection Act. If you believe that your child under the age of 13 has submitted personal information to us in connection with our Website or Social Media Sites, please contact us at privacy@thetourguy.com so that we may take steps to delete this information.

We may amend this Privacy Policy from time to time. If we change our Privacy Policy, we will post the updated Privacy Policy on this page with an updated date. Under certain circumstances, we may notify you of amendments through additional means, such as posting a notice on our Website homepage or contacting you via email.

The California Consumer Privacy Act provides California consumers with specific rights regarding their personal information, including the following:

• the right to request access to the personal information we have collected about you;
• the right to request deletion of your personal information;
• the right to request disclosure of the categories of personal information we collect, the purposes for which we collect, sell or disclose that information, and the categories of third parties with whom we share the information;
• the right to opt-out of the sale of your personal information; and
• the right to not receive discriminatory treatment by The Tour Guy for exercising these rights.

To exercise any of these rights, please submit a request to us via email at privacy@thetourguy.com. We may need to request additional information from you in order to verify your identity. We will begin processing your request once we are able to verify your identity and we will respond to your request within 45 days of its receipt, or we will notify you if we require more time to respond. If we cannot verify your identity or authority to make the request, we will not respond to your request. If we find that your verifiable consumer request is excessive, repetitive, or manifestly unfounded, we may charge a reasonable fee to respond to your request. We will not discriminate against you for requesting any of the rights outlined above.

The Tour Guy stores its information, including Personal Data as that term is defined in the General Data Protection Regulation ('GDPR') and the UK GDPR, and hosts its website in the United States. If you are located outside of the United States or are using our website from outside the United States, please be aware that your Personal Data will be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The laws that apply to the use and protection of personal data in the United States or other countries or jurisdictions in which we transfer or process personal information may be different than the laws and protections in your country. By voluntarily providing us with your Personal Data and/or using our website, you consent to the terms of this Policy and the collection, use, maintenance, transfer to and processing of your personal data in the United States or other countries or territories, and, unless otherwise stated in this Privacy Policy, we use this consent as the legal basis for that data transfer. If you require further information about this you can request it from privacy@thetourguy.com.

We process your Personal Data only if we have a legal basis to do so, including:

1. to comply with our legal and regulatory obligations, such as keeping our Website safe and secure and preventing and detecting fraud and abuse;
2. for the performance of our contract with you, such as when you book a trip on our Website;
3. for our legitimate interests or those of a third party, including sending emails to you about our products, services, promotions, offers, news, and events and improving our products or services and Website; or
4. where you have given consent to our specific use, such as when you sign up to receive emails about new trips and experiences.

The Tour Guy acknowledges that if you are an individual located in the EU, you have certain rights that you may exercise with respect to the Personal Data that we possess. For example, you may:

• request access to your Personal Data and certain information in relation to its processing;
• request rectification of your Personal Data;
• request the erasure of your Personal Data;
• request the restriction of processing of your Personal Data;
• object to the processing of your Personal Data.

If you contact us to exercise one of the rights enumerated above, we may need to request specific information from you to help us confirm your identity and ensure the validity of the request. We employ this security measure to ensure that your Personal Data is not disclosed to any person who lacks the right to receive it.

You also have the right to receive your Personal Data in a structured, commonly used and machine-readable format and in certain cases, to have us transmit your Personal Data to another controller, according to GDPR Article 20.

If you want to exercise one of these rights, please contact us at privacy@thetourguy.com or write to us by mail at 1200 Brickell Avenue Suite 1950 Miami, Florida 33131. You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues, or, as the case may be, any other competent supervisory authority of an EU member state.

Where you have provided consent to The Tour Guy to collect and process your personal information, you may withdraw it at any time, without affecting the lawfulness of the processing that was carried out prior to withdrawing it. If users, in good faith, oppose the data processing, such users may send a withdrawal request by email to privacy@thetourguy.com.

After the request is received, we will process it without undue delay, but no more than 30 days after receipt. Users may also request the transfer and use of their personal data to another data controller who performs similar services as The Tour Guy by email to privacy@thetourguy.com.

Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there are compelling legitimate grounds for further processing that override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims. Whenever you withdraw your consent, you acknowledge and accept that this may have a negative influence on the quality of our Website.

Users may request for their personal information to be erased, in whole or in part, to the data controller for the following reasons:

• To guarantee the exercise of freedom of expression or the right to defense in court;
• To protect a general interest; or
• When the data, rendered anonymous, are necessary for historical research or for statistical or scientific purposes.

We reserve the right to charge a reasonable fee if your request to exercise one of your rights is unreasonable or excessive. Alternatively, we may refuse to comply with the request in such case.

We do not apply automated decision making or profiling techniques.

As discussed in this Privacy Policy, we work with certain third-party service providers in connection with our online advertising. Our third-party service providers may set cookies or other tracking technologies in connection with providing advertising related services to us. The European Digital Advertising Alliance ('EDAA') has developed a guide to online behavioral advertising and has developed an opt-out page to manage online behavioral advertising preferences with participating EDAA member companies available at www.YourOnlineChoices.com. For more information about managing cookies on our Website, please see our Cookie Policy.

We encourage you to review our Privacy Policy not just the first time you visit our Website, but periodically afterward because we may modify our Privacy Policy from time to time. The date of the last update of the Privacy Policy will always be posted below. If we make any substantive changes to our Privacy Policy in the future with regard to how we use your Personal Data, we will incorporate those changes here.

We retain your personal data only for as long as necessary for the purposes it was retained, such as to provide services to you. In some instances, we may retain data for longer periods in order to comply with applicable laws and otherwise as necessary to allow us to conduct our business.

We use cookies to improve your browsing experience, analyze website traffic, and provide tailored content. For details on the types of cookies used, how they are managed, and your options to control them, please review our full Cookie Policy hosted by Cookie Information.

If you have any questions about this Privacy Policy or the security of your Personal Data on our Website, please contact us at privacy@thetourguy.com.