From high-street bargains to high-end splurges, London has it all—but knowing where to go is half the battle. Whether you’re after vintage finds, designer labels, or something in between, this expert-curated London shopping itinerary will take you straight to the good stuff.
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The Best Shopping Itinerary for London
London is huge and with its size comes an impressive number of shops. Going in without a plan is like rocking up to the airport without a destination in mind—it could be adventurous, but more likely, it could be a disaster.
With a little strategy, you can ensure disaster doesn’t strike and instead spend your time browsing your favorite stores. This itinerary takes you through four key areas—plus a few great spots to stop and eat.
10:00 AM | King’s Road – Start your day in Chelsea with coffee and a stroll through stylish boutiques and luxury brands.
11:30 AM | Covent Garden Piazza – Browse designer labels, artisan goods, and unique accessories.
1:00 PM | Lunch in Covent Garden – Grab a quick bite or enjoy a relaxed meal before heading to your next stop.
2:00 PM | Seven Dials – Explore vintage finds, sustainable fashion, and rising designers.
3:30 PM | Oxford Street & Bond Street – End your shopping spree with a mix of high-street staples and luxury boutiques.
4:45 PM | Evening Food Tour – Slip into a new outfit for a Soho foodie adventure.
Already in London?
Not ready to book a tour? Check out our London guide for more resources.
King’s Road
Running through the heart of Chelsea, King’s Road has an intriguing mix of old-school London charm and modern elegance. It’s the kind of place where you’ll find everything from high-end fashion to comfy après-ski knits.
Reiss
£££ | Modern British Fashion | Men’s & Women’s Clothing
Not quite designer, but definitely not fast fashion, Reiss slips right into the niche of understated sophistication. Inside this flagship store, you’ll find well-cut blazers, sleek coats, and high-quality wardrobe essentials.
Address: 35-47 King’s Rd
BA&SH
£££ | Parisian Fashion | Women’s Clothing
If your dream wardrobe includes floaty dresses, versatile jackets, and cozy knits, BA&SH is calling your name. Founded in Paris by two friends who clearly know a thing or two about looking chic, the brand nails that hard-to-find balance between classic and cool.
Address: 168 King’s Rd
Chinti & Parker
£££ | Playful Knitwear & Everyday Essentials | Women’s Clothing
This London-born brand specializes in high-quality knitwear that’s stylish, playful, and designed to be loved for years. The prices can be a bit of a sticker shock at first, but once you feel the fabric and notice all the details, it all makes sense. Stop in if you’re on the hunt for an investment piece with personality.
Address: 322 King’s Rd
Jam Industries
£££ | Casual British Style | Men’s & Women’s Clothing
Think of Jam Industries as the lovechild of a weekend surf trip and a stylish city stroll. Their pieces include fitted sweaters, super soft fleeces, tees with subtle graphics, and cashmere beanies.
Address: 147 King’s Rd
Townhouse
££ | Luxury Nail Salon | Manicures & Pedicures
After a long day of retail therapy, your nails deserve some attention too. That’s where Townhouse comes in. This upscale nail salon is well known for impressive nail art, but they do it all—classic, gel, naked, extensions, and massages.
Address: 261 King’s Rd
Kiki McDonough
££££ | Fine Jewelry | British Heritage
Ever wondered where Princess Diana and Kate Middleton got their jewelry? Well, probably a few different jewelers, but one of them is the very delightful Kiki McDonough. Even if you’re just browsing (they ain’t cheap), it’s worth stepping inside to admire the oh-so-delicate designs.
Address: 12 Symons St
More Shops on King’s Road:
Lululemon | £££ | Athletic & Yoga Wear
Birkenstock | ££ | Comfortable Footwear & Orthopedic Sandals
Wyse London | £££ | Contemporary Women’s Fashion & Knitwear
Astrid & Miyu | ££ | Trendy Jewelry
London Ski Co. | £££ | Ski & Après Ski Gear
Where to Eat Near King’s Road:
Benihana Chelsea | £££ | Japanese
Benihana turns lunch into an experience with table-side teppanyaki. Come hungry, grab a seat around the grill, and prepare for a culinary performance—flames and flying food included.
Blank Street Coffee | £ | Coffee & Small Bites
Small but mighty, Blank Street Coffee is the perfect stop when you need a pick-me-up without a long wait. They do specialty lattes, cold brews, and matcha, plus all-day breakfast and a selection of pastries.
Not ready to book a tour? Check out our London guide for more resources.
Covent Garden Piazza
One of London’s most iconic shopping destinations, Covent Garden Piazza is packed with high-end boutiques, independent artisans, and heritage brands. Its cobbled streets and grand market hall create the perfect backdrop for indulgence.
Aspinal of London
£££ | Leather Goods
If you’re like me and have a weakness for handbags that linger just below the ‘too expensive line’, Aspinal of London is a dangerous place to browse. Their Covent Garden store has an intimate, boutique feel that makes you feel like you’ve been privately welcomed into Chanel. On top of that, the leather is top-notch and the designs are well-thought-out.
Address: 3a The Market, Building WC2E 8RA
Benjamin Pollock’s Toyshop
££ | Vintage & Theatrical Toys | Unique Collectibles
This toy store is an absolute delight to step into. It’s overflowing with paper theatres, shadow puppets, and curious old-world toys that make screens feel boring. It’s equally geared toward adults and children, so no shame going in whatever your age.
Address: 44 The Market
Olivia Burton Boutique
£££ | Fashion Accessories | Watches & Jewelry
A little floral, a little fancy, and extremely charming is how I’d describe Olivia Burton’s Covent Garden boutique. Founded by two ex-fashion buyers who knew exactly what was missing from the market, their watches and jewelry have a very unique vintage-meets-modern vibe.
Address: Clare Market, 6, Market Building
N.Peal
££££ | Luxury Cashmere | Men’s & Women’s Clothing
Have you always dreamed of owning a Mongolian cashmere sweater that feels like the softest hug against your skin? N.Peal has been doing this for nearly a century. Their pieces aren’t exactly budget-friendly, but if you keep an eye on past collections, you might just find a steal.
Address: 42, Market Building
Strathberry
££££ | Luxury Leather Goods
If you’ve been searching for a purse that’s casual enough for daily wear but polished enough for an evening out, Strathberry might be your new go-to. Founded in Edinburgh and crafted in Spain, this luxury brand is all about sleek, structured bags—plus a lovely selection of cashmere sweaters, scarves, and jewelry.
Address: 4 The Market, Building WC2E
More Shops in Covent Garden Piazza:
Cambridge Satchel | £££ | British Leather Bags & Accessories
For Art’s Sake | £££ | Luxury Eyewear & Statement Accessories
Miller Harris | £££ | Niche Perfumes & Luxury Fragrances
The Moomin Shop | ££ | Themed Gifts, Books & Collectibles
Hublot Boutique | £££££ | Swiss Luxury Watches
Where to Eat in Covent Garden Piazza:
The Wine Place | ££ | Wine Bar
With a courtyard that puts you right in the heart of Covent Garden, this wine bar is ideal for sipping, snacking, and people-watching. Their menu has all sorts of Italian classics, including both small bites and heartier mains.
Buns and Buns | ££ | Asian
Buns and Buns does exactly what the name promises—steamed bao, buttery brioche rolls, and other pan-Asian favorites. Their inventive cocktails are also a treat.
Not ready to book a tour? Check out our London guide for more resources.
Seven Dials
Seven Dials is where great style meets great prices. With a mix of vintage shops and boutiques from rising designers, it’s perfect for discovering something unique.
EMIN + PAUL
£££ | Contemporary British Fashion | Women’s Clothing
Emily Young and Paul Kim met while studying at art school. Fast forward a few years and EMIN + PAUL was born, bringing with it an edgy yet elegant collection. Their prices are a nice surprise, too. At around £100 – £200 for a dress, you’re getting something that looks and feels designer without the price tag.
Address: 33 Monmouth St, Seven Dials
Super Superficial
££ | Graphic T-Shirts & Sweatshirts | London-Made
I love a good souvenir tee, especially when it doesn’t look like a souvenir. Super Superficial specializes in artist-designed, London-printed t-shirts that are miles ahead of the typical cheap tourist find. Their Seven Dials shop is packed with creative, limited-edition designs—some playful, some bold, and some subtle enough only you know you got it in London.
Address: 22 Earlham St
Vintage Threads
£££ | Vintage Clothing | Designer & Streetwear Finds
If you love the thrill (and prices) of second-hand shopping but don’t have time to sift through piles in search of an epic find, Vintage Threads is right up your alley. Spacious, well-organized, and stocked with everything from Burberry trenches to reworked streetwear, this is the kind of store where you can walk away with a real treasure after minimal effort.
Address: 5-7 Short’s Gardens
Saint and Sofia
£££ | Timeless Pieces | Women’s Clothing
Saint and Sofia is geared toward women over 50 who prefer their style with a bit of attitude. Think eye-catching leather jackets, sleek dresses, and tailored pieces in a moody palette of rich browns and deep neutrals.
Address: 35 Monmouth St
Odd Muse
£££ | Investment Fashion | Women’s Clothing
Investment pieces are often out of reach for young women, but Odd Muse is challenging this idea with high-quality dresses that are fun, functional, and affordable. Their flagship store is packed with timeless, tailored pieces that’ll make you feel like the most put-together version of yourself.
Address: 44 Monmouth St
More Shops in Seven Dials:
Astley Clarke | £££ | Fine Jewelry & Contemporary Accessories
Nappa Dori | £££ | Handcrafted Leather Goods & Travel Accessories
COW Vintage | ££ | Vintage & Retro Fashion
Bow Wow | ££ | Upscale Dog Accessories
VEJA | £££ | Sustainable Sneakers & Eco-Friendly Footwear
Where to Eat in Seven Dials:
Apple Butter Café | £ | Casual Breakfast and Lunch
A go-to for brunch lovers, Apple Butter Café serves up everything from specialty pancakes to classic eggs benedict. It can get busy though, so book ahead if you can.
Brasserie Max | £££ | Classic European & Afternoon Tea
It may not be the cheapest lunch option, but every London shopping spree deserves a little elegance. Stop in for a classic high tea, a round of cocktails, or something more substantial (like grilled salmon or beef tartare).
Not ready to book a tour? Check out our London guide for more resources.
Oxford Street & Bond Street
Oxford Street is London’s high-energy shopping hub, packed with flagship stores and department giants, while Bond Street is all about designer boutiques. Linked by a short walk, it’s a great area to spend a few hours browsing.
UNIQLO
££ | Everyday Staples | Men’s & Women’s Clothing
No matter where you are in the world and what your budget is, sometimes you just need good fitting, decent quality basics. That’s where UNIQLO comes in. Rather than big flashy logos and inventive cuts, they hone in on affordable tees, sweaters, pants, and jackets.
Address: 170 Oxford St
Maison Diptyque
£££ | Luxury Fragrance & Home Décor | Perfumes, Candles & More
Need a little break from the chaos of shopping? Head inside this Diptyque flagship. With its winding staircases, decadent candles and perfumes, and an entire section dedicated to the art of bathing, you’ll feel instantly relaxed—even if you don’t buy anything.
Address: 107, New Bond St
RIMOWA
££££ | High-End Luggage & Travel Gear | German Craftsmanship
Buying new luggage may not be your first priority on vacation, but…you can use it pretty much right away, and it’ll make packing to go home a little easier. At RIMOWA’s boutique, you’ll see why their suitcases are considered the best in the game—lightweight, nearly indestructible, and oh-so-smooth to roll. If you’ve ever wrestled a suitcase through an airport, this might be the best souvenir you take home.
Address: 78-79 Bond St
BURBERRY
££££ | British Luxury Fashion & Accessories | Boutique Store
Sure, Burberry’s bags are iconic, but their clothing and travel accessories deserve equal attention. At their artsy boutique on New Bond Street, you’ll also find polished outerwear, sleek basics, and upscale luggage accessories.
Address: 21-23 New Bond St
Stella McCartney
££££ | Sustainable Luxury | Women’s Fashion
You know Paul McCartney, but did you know his daughter is a powerhouse in the fashion world? Stella McCartney has made a name for herself by blending luxury with sustainability—without sacrificing an ounce of style. Her boutique offers a rotating collection, often including sleek statement coats and unique pieces from her Adidas collaboration.
Address: 23 Old Bond St
Chanel
££££ | Luxury Fashion & Beauty | Flagship Store
Housed in a spacious building on New Bond Street, this Chanel boutique is all about the experience. There are statues, a beautiful golden-railed staircase, an entire room dedicated to shoes, and plenty more surprises.
Address: 158-159 New Bond St
Tod’s
£££ | Elegant Italian Fashion | Men’s & Women’s Shoes & Accessories
Tod’s is all about pieces that feel feminine, classy, and luxurious. You won’t find any over-the-top items here, but you will find high-quality leather handbags, sleek shoes, and everyday essentials. If you’re after that polished traveler look and prefer neutral tones, this is the place for you.
Address: 2-5 Old Bond St
More Shops on Oxford Street & Bond Street:
H&M | £ | Everyday Wear
Urban Outfitters | ££ | Trendy Fashion & Lifestyle Goods
ZARA | ££ | Fast Fashion & Contemporary Wear
Dsquared2 Store | ££££ | Luxury Streetwear
VERSACE | £££££ | Luxury Italian Fashion
LONGCHAMP | £££ | French Leather Bags & Accessories
Where to Eat Near Oxford Street & Bond Street:
Tongue & Brisket | £ | Sandwiches
This no-frills spot serves up some of the best salt beef in London. Go classic with a Reuben or get adventurous with ox tongue. You’ll be well-fed and ready to continue shopping without making much of a dent in your budget.
Cecconi’s | ££££ | Venetian
Cecconi’s is the kind of place where you’ll linger over a bottle of wine and forget you have other plans for the day. Their lobster spaghetti and truffle risotto are all-time favorites, but if you’re just a little hungry, you can also opt for a variety of cicchetti.
Dressed to Impress—Now for the Adventure!
Looking the part is just the beginning—now it’s time to experience London in style. Take your new look to high tea at the Kensington Gardens, meet the Beefeaters at the Tower of London, or join a private tour of the National Gallery.
Not ready to book a tour? Check out our guide to London for more resources.
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