Heading to Tuscany and want to know more about wine tasting culture and how to organizing a wine tasting in Tuscany or Italy works? Start by not being intimidated or stressed about the process. Tuscans are super-welcoming and relaxed people so you’ll do fine. Visiting vineyards is not about who you know, it is simply about wearing a smile and being well-mannered.
Pro Tip: Planning to visit the wine regions of Tuscany? Bookmark this post in your browser so you can easily find it when you need it. Check out our guide to Tuscany for more planning resources, our best Florence and Tuscany tours for a memorable trip, and our guide to the Tuscany wine region.
How To Plan a Day of Wine Tasting in Tuscany
Before I had a family and tons of responsibility, I used to join many of my customers on wine tours to Tuscany. It was a great opportunity to see Tuscany and drink wine. We would even hire helicopters to jump around from one remote location to another.
One high-end customer kept asking, “Can you get us into this vineyard? What about that vineyard?” I couldn’t understand why he was so nervous about “getting in.” I kept replying, “yea, no problem,” and the day went well.
Tuscans work hard to produce great wine and love watching the reactions of people who drink it. They are wonderful people who want you to see their beautiful properties and drink their incredible wines just as badly as you do. Follow my advice and you’ll be welcome to any vineyard you like. Here’s how to plan for wine tasting in Tuscany.
Not ready to book a tour? See our best Florence tours to take and why.
1. What Type of Wine Drinker are You?
There are a few different types of wine drinkers. To keep things simple I’ll name three. Identifying which type of wine drinker you are will help you plan a day or more of wine tasting in Tuscany that best suits your interests.
The Casual Wine Lover
- Adores wine and is excited about visiting a vineyard.
- Wants to learn more about wine.
- Purchases a bottle or two at each vineyard they visit.
- 95% of people fall into this category.
The Wine Enthusiast
- A lot of knowledge of different types of wines produced.
- Familiar with many different wine regions, varietals, and are particular to certain producers.
- Can easily hold a conversation with the wine producer.
- Likely to ship 3 to 12 bottles back from each vineyard they visit shipping most back home.
- About 4% of wine drinkers fall into this category.
The Wine Connoisseur
- Plans their trips around visiting wine regions that have had a stellar year.
- Have contacts at the major vineyards and may communicate with them regularly.
- Vineyards likely remember these people and might even have them on a special list.
- Spreads their efforts out from region to region but has a particular favorite varietal or producer.
- Holds wine for years if not decades before consuming.
- Have a home wine cellar fit to store wine at varying temperatures with a catalog.
- Purchases anywhere from 12 to 100 bottles, shipping most to their home cellar.
- Represent the remaining 1% of wine drinkers.
Which Are You?
It is very likely you are a Casual Wine Lover or a Wine Enthusiast. Both can benefit from this article if they have never been to Tuscany or have been to Tuscany but feel like it could have been done better. If you are a Wine Connoisseur, email us at [email protected] if you’d like to find niche producers that your friends won’t know about.
2. Pick Your Destination in Tuscany
Tuscany is a large region so don’t expect to see the entire area. Pick a sub-region with a large number of producers, ideally a place whose wine you have drunk in the past, and start there. Not sure where? Here are some of our favorite areas:
- Montalcino and Val d’Orcia (near Siena and Pienza)
- Bolgheri (Sassicaia)
- Greve in Chianti (Chianti and Tignanello)
- San Gimignano (Between Siena and Florence)
I personally would pick one of these areas and stay one to two nights. You could stay at a vineyard or in a town. The advantage of staying at a vineyard is it is awesome to stay at a vineyard. Staying in a town, like San Gimignano, offers a little more variety and nightlife.
After a long day of indulging in the nectar of the gods, it is fun to stumble around a castle city. That said, a long day of wine tasting can leave you feeling much like a long day of skiing: tired and ready for bed!
If you want me to pick for you, I would pick Montalcino provided you’re ready to rent a car (no drinking and driving) and sleep there a few nights. Otherwise, consider staying near or in Florence and doing a day trip!
Tours of Chianti and Florence
Not ready to book a tour? Check out our article on the best Florence tours to take and why.
3. Start This Itinerary and Fill in the Blanks
Your structure for the day can be pretty simple. The good news is that most wine tastings don’t start until after 10 am, so you shouldn’t have to get up early. This structure assumes you are either renting a car and traveling with someone willing to restrain themselves from over-indulging or hiring a driver.
- 10 am—First Wine Tasting: I will spit or not finish most samples on my first tasting. It can make for a long day.
- 11:30 am—Second Wine Tasting: Pick a vineyard that also has a restaurant. This way you can finish this tasting and sit down to lunch.
- 12:30 am—Lunch
- 2:30 pm—Scenic Stop: Even connoisseurs of wine will mix in a little walking around to keep the blood flowing and prepare you for your final tasting.
- 4 pm—Last Call: Normally vineyards will close their enoteca or wine shop at 4:30 or 5 pm. Scheduling your last tasting at 4 or 4:30 will ensure you get three good tastings in.
From there, you’ll want to do some walking around and ideally get some dinner around 6:30 or 7 pm. Many of these “lazy” Tuscan towns start dinner around 6 or 7 and close pretty early unlike big cities such as Rome.
4. Pick Your Vineyards
Picking the right vineyards is important, but don’t feel like you have to be incredibly prepared. I normally have one very consistent vineyard that I absolutely must visit scheduled. For Montalcino, it might be Poggio di Sotto, Le Chiuse, or Casanova di Neri. From there I will fill in the blanks as I go.
You can ask the vineyard you are currently at things like, “What vineyards have done well with this vintage (year)?” These people all know each other and will send you in the right direction.
5. Follow Tasting Etiquette
Tuscans are fun people and aren’t going to scoff at you if your pinky isn’t out like some neighboring countries may. That said, there is a bit of etiquette involved. Follow these suggestions and you should be more than fine.
Calling 15 or 20 minutes ahead makes a big difference. I normally call myself, but you can always ask the vineyard you are leaving to call for you. Most are happy to do so. Showing up unannounced is not against the law—many smaller producers will be happy to receive you, but I try to avoid it as a courtesy.
Always Buy Something
I normally won’t ask how much wine tastings cost because I always buy wine. For this very reason, I’m normally not charged for the tasting. If I find something I like, I will make a larger purchase but I’ll always buy at least a bottle or two. In a place like Montalcino that could run you a pretty penny. You could pay €25 for a low-end Brunello to €150 or more per bottle for a riserva.
Don’t worry, every vineyard sells something called a Rosso di Montalcino. It just means “red from Montalcino”. It’s a reasonably priced but delicious bottle of wine that can go for as little as €8 to a max of €18 for special blends. Pick up one or two of these at least if nothing else strikes your fancy. That said, if I don’t like any wines and the vineyard does charge for the tasting, I’ll just pay for the tasting and not purchase bottles.
Wine producers take great pride in their work. You should ask a lot of questions and you may find yourself paying for fewer tastings.
Ask To Explore the Grounds
The wine business is a lucrative one and many properties reflect that. You should most definitely enjoy their estate, but always ask to be polite.
Wine Tastings and Catina Tours Are Two Different Things
If you think a wine tasting always includes a tour of the grounds, think again. Vineyards these days expect all types of visitors and many of them have seen an operation before so they may simply want to taste the wine. If you want a tour of the compound, you should definitely schedule this well in advance.
From here, you should have everything you need to plan a killer wine tasting in Tuscany. We’ve added some more Tuscany info below, which will hopefully help!
Useful Information For Visiting Vineyards in Tuscany
How To Get To Wine Regions with Public Transport
We don’t recommend trying to visit vineyards by bus. It takes a lot away from the experience. That said, we won’t stop you from trying!
You can get here by train, bus, or car. The ride will take you about 3 hours from Rome and 1.5 hours from Florence with public transportation. Take the Italo or Trenitalia fast trains from Rome to Florence. From Florence Santa Maria Novella Station, take bus 131 to Poggibonsi. From there, take bus 130 to San Gimignano
You can get here by train, bus, or by car. The ride will take you about 5 hours from Rome and 2 hours from Florence with public transportation. Take the Italo or Trenitalia fast trains from Rome to Florence. From Florence Santa Maria Novella station, take the Regional train to Siena. From Siena take bus 114 to Montalcino.
You can get here by train, bus, or car. The ride will take you about 3 hours from Rome and 1 hour from Florence with public transportation. Take the Italo or Trenitalia fast trains from Rome to Florence. From Florence Santa Maria Novella station, take bus 365 A to Greve in Chianti.
Tours of Chianti and Florence
Not ready to book a tour? Check out our Guide to Florence and Tuscany for more resources.
What Kinds of Wine Are Made in Tuscany?
These are the types of wines you will find: Vernaccia, Chianti, Brunello, Rose Sparkling (spumante) Super Tuscan, and dessert wine.
With a fruity and revitalizing flavor, this wine has a DOCG designation, meaning it’s among Italy’s purest wines. This particular wine is the only white wine in Tuscany of this rank.
The most famous strain of Chianti wine is Chianti Classico. For a wine to classify as Chianti, it must be produced from at least 80% Sangiovese grapes. To perfectly enjoy your Chianti wine, you can’t go wrong with a delicious meal to accompany.
Brunello di Montalcino:
This is one of the more expensive red wines. This type of wine becomes pricey due to its concentration of Sangiovese grapes. While Chianti wine must be at least 80%, Brunello di Montalcino is produced 100% using Sangiovese grapes.
You can taste the authentic nectar in the region of Montalcino, located in the Siena province. With high tannin and acidity, Brunello wine reaches its peak taste after about a decade. Now, that’s a fine wine.