Venice doesn’t flaunt its shopping scene—but that’s what makes it so rewarding. Instead of streets packed with global brands, you’ll find tiny boutiques, old-world artisan workshops, and storied Italian labels. We’ve sat down with our local experts and mapped out the best shopping itinerary in Venice to help you hit all the right spots.
Pro Tips:
- Planning what to do on your trip to Venice? Bookmark this post in your browser so you can easily find it when you’re in the city.
- See our guide to Venice for more resources to help you plan your trip.
- Short on time? Sort your shopping stops by budget.
- Also, check out our top-rated Venice tours—the best way to fully appreciate The Floating City.
The Best Shopping Itinerary for Venice
Venice isn’t often considered a top shopping destination, but that’s not because it lacks great stores. The challenge is that the best boutiques are scattered across the city, hidden in elegant arcades and tucked behind centuries-old facades.
With a little strategy, though, you can experience the best of Venetian shopping in a single day. This itinerary takes you through four key areas—plus, a few great spots to stop and eat.
10:00 AM | Calle Larga XXII Marzo – Fuel up with an espresso at Bar Ducale, then browse high-end Italian fashion houses.
11:30 AM | Campo San Luca – Give your wallet a break with budget-friendly finds at H&M, Calvin Klein, and GUESS.
1:00 PM | A Rialto Lunch Break – Enjoy a relaxed lunch at a canal-side osteria with local Venetian dishes.
2:00 PM | Le Mercerie – Discover handmade paper, Venetian slippers, and Murano glass jewelry in hidden workshops.
3:30 PM | Strada Nova – Shop independent boutiques, leather goods, and budget-friendly fashion.
5:00 PM | Evening Food Tour – Wrap up your day exploring the Cannaregio district with a local foodie guide.
Already in Venice?
Not ready to book a tour? Check out our Venice guide for more resources.
Calle Larga XXII Marzo
A short walk from St. Mark’s Square, Calle Larga XXII Marzo is where Venice puts its most glamorous foot forward. Lined with high-end fashion houses like Gucci, Louis Vuitton, and Dolce & Gabbana, this elegant boulevard is the place for luxury shopping in Venice.
Brunello Cucinelli
€€€€ | Italian Luxury & Cashmere | Men’s & Women’s Clothing
Have you heard of quiet luxury in fashion? Rather than flashy logos and loud prints, it’s all about high quality and subtleness. Brunello Cucinelli is an excellent example. Founded in a medieval Italian village, the brand has long been renowned for its ultra-soft cashmere pieces. You’ll also find dresses, tailored jackets, and clutches that ooze sophistication.
Address: Calle Larga XXII Marzo, 2033
Paul & Shark
€€€ | Italian Lifestyle & Yachting Fashion | Men’s & Women’s Clothing
For a luxury brand with such unique and innovative pieces, it always surprises me how Paul & Shark has stayed off the radar. Sure, their designs are rooted in the world of yachting, but you don’t need to own a boat to appreciate their well-crafted jackets, polos, and shirts.
Address: 2405, Calle Larga XXII Marzo
Longchamp
€€€ | Leather Goods | Men’s and Women’s
The first time I walked into Venice’s Longchamp, I honestly thought I’d picked the wrong door and walked into someone’s very chic apartment or maybe a private gallery. Between the artwork, vintage-style furniture, and designer rugs, it’s hard to pinpoint exactly what this store is selling at first. But yes, they do sell things—gorgeous leather bags, elegant silk scarves, and neutral basics that go with any outfit.
Address: Calle Larga XXII Marzo, 2366
Fortuny
€€€€ | Historic Textiles & Lighting | Venetian Heritage
Fortuny’s boutique is a tribute to Mariano Fortuny, the Spanish artist who made Venice his home. Here, his signature pleated gowns, velvet robes, and silk scarves share space with hand-painted lamps—each as luxurious (and expensive) as the next.
Address: Sestiere di San Marco, 2428
Tod’s
€€€ | Elegant Italian Fashion | Men’s & Women’s Shoes & Accessories
Feminine, classy, and luxurious without being loud is how I’d describe Tod’s. You won’t find any over-the-top items here, but you will find high-quality leather handbags, sleek shoes, and everyday essentials. If you’re after that polished traveler look and prefer neutral tones, this is the place for you.
Address: Calle Larga XXII Marzo, 2378A
Dolce & Gabbana
€€€€ | Italian Luxury | Flagship Store
If Calle Larga XXII Marzo had a homeowner’s association, they’d insist that every store be as beautiful as the items on sale—and Dolce & Gabbana would be the poster child. Inside this opulent two-story boutique, you’ll find frescoes, Murano chandeliers, silk tapestries, and intricate mosaic floors—all setting the scene for their ultra-glamorous collections. It’s a surprise they don’t charge a cover.
Address: Calle Larga XXII Marzo, 2188
More Shops on Calle Larga XXII Marzo:
OMEGA | €€€€ | Luxury Watches
Carlo Eleuteri Srl | €€€€€ | High-End Jewelry & Vintage Watches
Sermoneta Gloves | €€€ | Italian Leather Gloves
Ermanno Scervino | €€€€ | Luxury Fashion
Ferragamo | €€€€ | Luxury Fashion & Leather Goods
Where to Eat on Calle Larga XXII Marzo:
Restaurant La Caravella | €€€ | Venetian
Impossible to miss thanks to its classic red awning, this upscale Venetian restaurant is the perfect place to kick back for a long lunch. If it’s a nice day outside, their garden seating is super dreamy, too.
Bar Ducale | € | Casual Sandwiches & Drinks
This tiny spot doubles as a bar and a bakery, making it ideal for a quick but filling bite. Order a drink and enjoy your sandwich the Venetian way—standing at the bar.
Not ready to book a tour? Check out our best Venice tours to take and why.
Campo San Luca
Located between St. Mark’s Square and the Rialto, Campo San Luca is convenient for good, but not great, shopping. There’s a mix of well-known brands and souvenir stores, plus a few historic Venetian boutiques if you know where to look.
Robe di Kappa
€€ | Italian Streetwear | Men’s & Women’s Clothing
If you’ve been meaning to update your wardrobe with some stylish new basics, Robe di Kappa is a great place to check out. Known for its sporty yet classic Italian style, this brand has been making casual, unisex fashion since the late ’60s, with everything from puffer jackets and polos to well-cut tees and military-inspired outerwear.
Address: SST. DI, S. Marco
H&M
€ | Fast Fashion & Basics | Everyday Clothing & Accessories
So, you won’t find any one-of-a-kind Venice statement pieces here, but there’s nothing wrong with some good ole budget-friendly shopping. From fun socks to fancy blouses, this store has pretty much everything. Plus, there’ll be plenty of room left in your budget for an extra Aperol spritz.
Address: Campo S. Luca, 4473
Puppato Franco
€€€€ | Bespoke Italian Tailoring | Men’s Suits & Jackets
Far from your average store, Puppato Franco is where you go if you have cash to spare and want a truly one-of-a-kind piece. It’s named after the shop owner, who’s been creating custom suits for over 50 years. Even if you’re just passing by, it’s worth a peek inside, but if you decide to order one, they’ll ship it straight to you once it’s perfected.
Address: Calle dei Fabbri, 4723
Calvin Klein
€€€ | Modern Essentials | Men’s & Women’s Fashion
Even though Calvin Klein originated in New York, it fits right into Venice’s fashion scene thanks to its fashion-forward tailoring and neutral tones. Head here if you’re in the market for crisp white shirts and well-cut denim jeans.
Address: Calle del Teatro o de la Commedia, 4599
GAS
€€ | Italian Denim | Men’s & Women’s Jeans & Casualwear
Between ever-changing trends and jeans that are either too tight or way too loose, shopping for denim is never easy. But GAS is one of the few stores where I can always find a pair that actually fits. Maybe it’s their natural Italian fashion sense, but they just get the proportions right. They also carry tees, sweaters, hats, and scarves, but their jeans are definitely the star of the show.
Address: Calle del Teatro o de la Commedia, 4609
More Shops Near Campo San Luca:
Doppelganger | €€ | Smart-Casual Style
GUESS | €€€ | Casual Luxury
Rebecca Shop | €€€ | Italian Jewelry
Geox | Italian Shoes & Footwear
Where to Eat in Campo San Luca:
Ostería Leon Bianco | €€ | Traditional Venetian Cuisine
Ostería Leon Bianco has an unfussy vibe and classically good food, which make it a great place to stop for a casual but hearty meal. Their homemade gnocchi and seafood linguine are both standouts. Or, opt for cicchetti if you’re after something lighter.
Bar Bovolo | € | Quick Bites & Drinks
This charming café just off Campo San Luca serves fresh sandwiches, pastries, and coffee, though seating is scarce, so claim a spot before ordering.
Not ready to book a tour? Check out our Venice guide for more resources.
Le Mercerie
This historic route between Piazza San Marco and the Rialto Bridge is packed with designer stores, Venetian glass boutiques, and classic Italian brands.
PAOLA ZUIN
€€€ | Italian Craftsmanship | Women’s Shoes & Accessories
If you have a ‘save room in my suitcase for at least one new pair of shoes’ rule, you’ll want to pay Paola Zuin a visit. You’ll find sleek ballerinas, tailored boots, and the beloved Furlane, a Venetian staple once worn by gondoliers. And for the craftsmanship you’re getting, the prices feel like a steal.
Address: Ponte dei Baretteri, 720
Luigi Fusaro
€€ | Timeless Italian Fashion | Men’s Clothing & Accessories
Men—if you’ve arrived in Venice and find your wardrobe doesn’t quite fit the vibe of the city, don’t panic. Rather, pop into Luigi Fusaro where you’ll find tailored blazers, nicely cut shirts, and other Italian basics all at very reasonable prices.
Address: Sestiere di S. Marco, 4854
Peserico Venezia
€€€ | Italian Tailoring | Women’s Clothing
What began as a small tailoring shop in the 1960s has evolved into Venice’s finest destination for refined womenswear. Soft whites, grays, and muted greens define the collection. And while Peserico Venezia collections may not demand attention, you’ll find they’re the perfect fit for both city strolls and Michelin-star dinners.
Address: Campo S. Salvador, 4828
American Vintage
€€ | French Basics | Men’s & Women’s Clothing
This French brand is known for its laid-back essentials and eye-popping colors. Inside its Venice boutique, you’ll find breezy tees, easy knits, and well-cut staples that are perfect for an elevated casual look.
Address: Marzaria S. Salvador, 5025
Marina Rinaldi
€€€ | Italian High Fashion | Women’s Clothing & Plus-Size Friendly
Finding high-end fashion that’s both stylish and designed for curves isn’t always easy, but that’s exactly what Marina Rinaldi does. This Italian brand has been celebrating feminine beauty for decades, offering bold colors, elegant prints, and impeccable tailoring in everything from everyday wear to evening gowns.
Address:Merceria, Campo S. Salvador, 5028
Fratelli Rossetti
€€€€ | Italian Craftsmanship | Shoes, Boots & Accessories
Fratelli Rossetti’s story begins in post-war Italy when three brothers took a leap of faith—first crafting sports shoes, then dipping their toes in the world of fine leather footwear. Their dedication to craftsmanship quickly set them apart, leading to collaborations with legendary designers like Giorgio Armani and Yves Saint Laurent. Today, their boutique is a tribute to that legacy, filled with impeccably made shoes, boots, and accessories that scream Italian elegance.
Address: Campo S. Salvador, 4800
More Shops in Le Mercerie:
Patrizia Pepe | €€€ | Contemporary Italian Fashion
Foot Locker | €€ | Athletic Shoes & Sportswear
Goldenpoint | €€ | Hosiery, Lingerie & Swimwear
Piumelli | €€€ | Italian Leather Bags & Accessories
Where to Eat Near Le Mercerie:
Trattoria Al Gazzettino | €€ | Italian
A Venetian favorite, Trattoria Al Gazzettino is known for its handmade pasta and generous portions. Their gnocchi with scampi is a standout, as is their signature risotto.
Pasticceria Storica Mercerie | € | Dessert Shop
This cozy pastry shop is the perfect place to grab a sweet cannoli or a savory bite like a ham croissant or mini pizza.
Not ready to book a tour? Check out our guide to Venice for more resources.
Strada Nova
Stretching from Campo San Geremia to Campo Santi Apostoli, Strada Nova is one of Venice’s busiest thoroughfares. With a mix of mainstream stores, souvenir stalls, and independent boutiques, it’s the perfect place for mid-range shopping.
Citees Venezia Nova
€ | Playful Venice-Inspired Apparel | T-Shirts & Souvenirs
Citees Venezia Nova stocks a range of fun, high-quality shirts with designs that nod to Venice’s quirks and humor. The prices are reasonable, the fabric feels good, and the selection is refreshingly different from the usual gondola graphics.
Address: Strada Nova, 4290
G.Benevento snc Venezia
€€€ | Heritage Textile & Leather Goods | Fabric, Shoes & Accessories
I hesitated to put this one on here—who has room in their suitcase for a few yards of fabric? But when a shop has been perfecting its craft for over a century, I think we can all agree it’s earned its place. At G. Benevento, you’ll find richly woven textiles alongside beautifully made shoes, bags, and accessories.
Address: 3945, Strada Nova, 3991
Dan John
€€ | Classic Italian Menswear | Men’s Clothing & Accessories
Dan John strikes the balance between tradition and modernity. Sleek suits, classic outerwear, and stylish accessories come together in a setting designed to feel both welcoming and upscale. With quality fabrics and smart cuts at reasonable prices, it’s a great stop for upgrading your wardrobe without overthinking it.
Address: Sestiere Cannaregio, 3689
Il Forcolaio Matto
€€€€ | Handmade Venetian Craftsmanship | Oarlocks & Miniatures
In Venice, gondoliers rely on a forcola—a sculpted wooden oarlock that lets them steer through the canals with eight distinct rowing maneuvers. Piero Dri, one of the last remèri (Venetian oar makers) in the city, still carves each piece by hand in his workshop just off Strada Nova. While a full-sized forcola might cost as much as a Venetian apartment, you can take home a beautifully crafted miniature or keychain without breaking the bank.
Address: Ramo dell’Oca, 4231
Pelletteria Giurin Venezia
€€€ | Historic Leather Goods & Luggage | Venetian Craftsmanship
This historic boutique has been specializing in luxury suitcases and handbags since 1925. They don’t make items themselves, but rather sell a collection from other notable artisan and fashion brands. Beyond bags, you’ll find umbrellas, belts, wallets, and the likes.
Address: Strada Nova, 3921
Perlier-Kelémata
€ | Italian Skincare & Apothecary | Health & Beauty
Known for high-quality skin and haircare without the markup that most designer brands have, Perlier-Kelémata is perfect for those looking for a new product to try and aren’t fussed about brand names. The displays are clean and tidy, and the staff are always happy to help.
Address: Strada Nova, 4317
More Shops on Strada Nova:
Football Team Venezia| €€ | Sportswear
Venice Duck Store | € | Novelty Rubber Ducks
Venice Glass| € | Souvenir Store
Xetra Venezia | €€ | Women’s Clothing
Bottega Verde | €€ | Natural Cosmetics & Skincare
Where to Eat on Strada Nova:
Rizzo Pane Pasticceria | € | Street Food
Rizzo Pane serves ready-made pizza, cannoli, arancini, and sandwiches. It’s quick, affordable, and tasty—perfect for refueling without slowing down your shopping spree.
Zikiya Ristorante | €€ | Japanese
Zikiya’s menu is all over the place, which can be great or a little chaotic. It’s not the spot for a gourmet meal, but if you want something quick and varied, it works.
Dressed for Venice—Now It’s Time to Explore!
Looking the part is just the beginning—now it’s time to experience Venice in style. Take your new look on a private boat tour, attend a concert at the Church of San Vidal, or sit down for a fancy dinner in Cannaregio.
Not ready to book a tour? Check out our guide to Venice for more resources.
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