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The big-city landmarks are still on every itinerary, but more travelers are spending at least one day somewhere else. In our recent survey, 85.4% of travelers said they take day trips when visiting a destination, and our day trip bookings have more than doubled, up 110.7% year over year. Countryside, coastline, and small towns are winning out over another day in the crowds.
Key Findings
To understand how travelers are spending their time in Europe, The Tour Guy paired a survey of travelers who visited Europe in the past 12 months with its own booking data for 2026. Both point in the same direction: more and more of a European trip is happening outside the city. Travelers are still coming for the famous landmarks, but they’re pairing them with countryside, coastline, and small towns a day’s journey away, and they’re booking those trips at more than double last year’s pace.
Here’s what the numbers show:
- 85.4% of travelers take day trips when visiting a destination.
- Day trip bookings are up 110.7% year over year.
- 64.9% go to see the countryside, seaside, and natural landscapes.
- One in four day trips sold in 2026 is a brand-new experience.
- The Tuscany villages, Sintra, and Mont-Saint-Michel are the fastest-growing day trips.
Why Travelers Leave the City
Nobody takes a day trip because they’re sick of Rome, Paris, or Lisbon, but plenty take one because of what’s an hour or two down the road.
- 64.9% of respondents say they take day trips because they’re curious to see the countryside, seaside, and natural landscapes beyond the city. After a few days of museums, churches, and crowded piazzas, open space is the draw: rolling vineyards, sea cliffs, and views no city center can offer.
- 53.4% already have a specific attraction outside the city in mind. These travelers arrive with a plan, whether it’s Pompeii, Sintra, or Mont-Saint-Michel, and the day trip is how they get there.
- Only 8.5% simply want a break from visiting a city. For most travelers, a day trip isn’t an escape from the itinerary. It’s one of the highlights of it.
Respondents could choose more than one reason.
Same Places, New Experiences
More day trips is only half the story, since one in every four sold this year is an experience that wasn’t available in 2025.
None of them are new destinations, though. They’re new ways of experiencing places travelers already know, built around a sharper angle: a specialist guide, a single theme, or a part of the story the classic version leaves out. Two of them show how it works.
Pompeii, With an Archaeologist and a Volcanologist
Pompeii is one of the best-known destinations for international travelers, and most arrive with the same picture in mind: a Roman city frozen in time by the eruption of 79 AD. The new archaeologist tour from Rome tells the other half of the story.
An archaeologist leads the walk through the forum, public baths, and private villas, explaining how the city worked before the eruption. After a Neapolitan pizza lunch on the slopes of Mount Vesuvius, a volcanologist takes over for a walk on the volcano’s lower slopes, pointing out lava flows and volcanic vents and the forces that buried the city.
Chianti, A Day of Winery Hopping
Chianti is one of Tuscany’s most familiar names, and it often shows up as one stop on a broader countryside itinerary. Now a tour that was once folded into a wider Tuscany day is dedicated entirely to wineries.
Travelers leave Florence for two family-run vineyards, with sommelier-led tastings at each, a traditional Tuscan lunch, and samples of local olive oil and balsamic vinegar along the way. The best part – nobody has to be the designated driver.
The pattern of looking for new experiences in recognizable destinations holds at the top of the charts, too. The three fastest-growing day trips on The Tour Guy platform are also among the most recognizable names in Europe.
Tuscany Villages from Rome: The Fastest-Growing Day Trip
The visit to the Tuscany villages from Rome is the fastest-growing day trip on The Tour Guy platform, with quadruple-digit growth in bookings.
It packs a lot of central Italy into a single day. Travelers cross the 300-meter footbridge into Civita di Bagnoregio, a village perched on pale tufa cliffs, then head to a family-run winery near Montepulciano for handmade pici pasta and wine tastings. The day ends with free time in Pienza, a Renaissance hill town overlooking the Val d’Orcia.
Sintra from Lisbon: Quadruple-Digit Growth
The trip to Sintra from Lisbon also registered quadruple-digit growth in bookings.
Sintra’s hilltop palaces have long been a favorite escape from Lisbon, and this small-group trip pairs them with the coast. Travelers stroll the bay in the seaside town of Cascais, stand on the cliffs of Cabo da Roca, the westernmost point of mainland Europe, and try a pastel de nata and a sip of ginjinha, a local cherry liqueur, in Sintra’s historic center.
Mont-Saint-Michel from Paris: Third Fastest-Growing
The trip to Mont-Saint-Michel from Paris follows closely as the third fastest-growing day trip.
Few places in France are as instantly recognizable: a medieval abbey rising from an island in the bay, where the tides periodically turn the hill into a true island. Travelers walk up the narrow Grande Rue through the village with a guide, then explore the abbey, from its cloisters to terraces overlooking the sand flats. It’s a long day from Paris, and travelers are booking it anyway.

“Travelers are telling us something very clearly: tourism doesn’t end at the city gates. Day trips represent a huge opportunity for the whole travel industry, as they allow us to create new experiences starting from what people already know. Recognition and innovation are the magic formula for getting travelers to book.”
Sean Finelli, CEO and Co-Founder of The Tour Guy
What This Means for Travelers
Some of the best days of a European trip may happen outside the city. The countryside beyond Rome, the coast past Lisbon, and the bay around Mont-Saint-Michel are all within a day’s reach, and travelers are clearly making the trip.
For anyone who has already seen the famous spots, a new angle on a familiar place can make it feel brand new, whether that’s a volcanologist on Vesuvius or a day built entirely around wine. Millions of travelers land in Europe every year. What The Tour Guy’s numbers suggest is that their next big destination might already be on the map, just waiting for someone to look at it differently.
Methodology
| Source | What was measured | Data period |
| Traveler survey | Travelers who visited Europe in the past 12 months | September 7 to 14, 2026 |
| Booking data | Day trip bookings on The Tour Guy platform, compared with the same period in 2025 | January 1 to September 15, 2026 |
The 85% figure is drawn from the traveler survey. Across both the survey and the booking data, a day trip is defined as a guided tour departing from a major European city to a destination that can be reached and visited within a single day.
Media contact
Filippo Tamietti
Public Relations Specialist
filippo.tamietti@thetourguy.com
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