San Lorenzo Market Tour and Wine Tasting in Florence

Eat your way through Florence’s historic market, enjoy a wine tasting, and try real Italian gelato!

Travel Flexibly · 3.00h · Florence, Italy

Looking for an authentic Tuscan food experience while you’re in Florence? Join this delicious culinary tour, where your guide will lead you through the renowned San Lorenzo Market and treat you to a wine tasting and food pairing at one of Florence’s oldest wine shops! You’ll even close off the tour with authentic gelato and learn how to differentiate it from the fake ones. This extraordinary food tour is the best way to learn more about Tuscan culture while sampling delicious local delicacies!

  • Farm fresh foods
  • Mouthwatering panini
  • Florence's largest street market
  • Visit one of Florence's oldest wine shops
  • Private wine tasting
  • New Tour

Your journey through delicious Tuscan cuisine begins at the historic San Lorenzo Market, where you’ll meet your local guide along with your intimate group of 12 people at most. Chat with local vendors as you sample delicious cheeses, meats, truffle oil, and other Tuscan delicacies. Next, follow your guide to one of Florence’s oldest wine shops for an exclusive wine tasting and food pairing! Close off your culinary adventure like a true Italian with an espresso, digestif, and an authentic gelato. Your guide will even teach you how to tell the difference between a real gelato and a fake one!

San Lorenzo Market and Wine Tasting Tour Description

Your 3 hour tour includes:

  • Friendly, local guide

  • Guided visit to San Lorenzo Food Market

  • Tuscan food sampling from local vendors

  • Visit to one of Florence’s oldest wine shops

  • Wine tasting and food pairing

  • Espresso and digestif

  • Authentic gelato

  • Small group of 12 people max

Sample Your Way Through the San Lorenzo Market

Begin your culinary adventure outside the historic San Lorenzo Market, where you’ll meet your friendly guide and the rest of your small group of fellow foodies. Hopefully you brought your appetite, because you’ll have lots of delicious Tuscan delicacies to try!

Meet with enthusiastic vendors as you savor three local cheeses, delicious cured meats, and truffle olive oil. Continue perusing the market as you sample mouthwatering panini, aged balsamic vinegar, and other traditional Tuscan treats.

Tuscan Wine Tasting

Once you’ve eaten your way through the lively market, follow your guide to one of Florence’s oldest wine shops for a private wine tasting and food pairing! As you taste delectable Tuscan wines, your guide will tell you stories of the Medici family, as this was once their neighborhood.

Satisfy Your Sweet Tooth

In classic Italian style, cap off your meal with a traditional espresso and digestif. To end the tour, indulge in an authentic gelato and learn how to tell the difference between a true gelato and a fake one.

Your tour ends here, but you’re free to continue exploring this stunning area of Florence with your newfound, foodie friends!

What you get with this tour
Sample local cheeses, cured, meats, and fresh olive oil
Wine tasting with food pairing
Espresso and traditional digestif
Eat authentic gelato
Explore Florence’s historic food market
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Frequently Asked Questions

What to bring?

Is this tour run by The Tour Guy?

No, this tour is operated by one of our trusted and vetted partners in Florence.

How many glasses of wine will I get?

You’ll sample two different wines at a sommelier’s wine shop.

Can I bring my kids and do I have to pay for them?

Kids aged 4 and up are welcome on the tour and pay a reduced fee.

What if I don’t drink alcohol but I’d still like to join a food tour?

Not a problem. Please let us know in the comment box when you book your tour so we can make sure an alternative drink is provided.

What if I have food allergies, intolerances, or other dietary requirements?

Vegetarian, gluten-free, and other allergies can be accommodated. Please contact us in advance so we can do our best to accommodate your needs. We will work with our tour partners to provide you with an alternative when possible.

Is this tour run by The Tour Guy?

No, this tour is operated by one of our trusted and vetted partners in Florence.

Start From: $92.13

available days discounted days

Free 24-hr cancellation on group tours! Learn more

Reserve Now $92.13 / per person
$92.13 / per person
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